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Food Panda Catalogue Shoot

CASE STUDY

Overview

This ongoing monthly retainer is dedicated to consistently producing catalogue assets for FoodPanda’s PandaMart grocery delivery platform. Focused on uniformity and reliability across product listings, the challenge lies in efficiently managing logistics to quickly onboard suppliers’ new products, ensuring consistency and accuracy over creative variations.

GENRE:

TIMELINE:

CLIENT POC:

~2 Wk/Cycle

Grocery

Cherie Tan

Discovery

1. Discovery

SECTION ONE

We thoroughly assess your needs first, proceeding only if we’re the right fit—otherwise, we’ll refer you to trusted partners.

Initial Discussion

We start with an initial meeting to understand your needs and project requirements. Respecting your time, we assess if we’re the right fit—if not, we’ll connect you with trusted partners. Once confirmed, we delve into your project’s details, outlining goals and guiding you through every step.

About Client

FoodPanda is Singapore’s leading grocery delivery platform, simplifying daily life by seamlessly connecting consumers to essential products. With a strong focus on reliability, speed, and consistency, they ensure customers receive their favorite items quickly, reinforcing their reputation as a trusted partner for convenient, seamless shopping experiences.

Challenge

FoodPanda required consistent, high-quality catalogue images as new suppliers introduced products. The primary challenge was establishing efficient logistics and clear workflows to streamline collaboration between FoodPanda and our photography team. This approach ensures visual consistency and maintains high standards as new products are added.

Deliverables

Packaging Shots

Thumbnail Merge

Plated Shots

Pre-Production

2. Pre-Production

SECTION TWO

We define your project's direction and objectives, meticulously planning every detail to ensure a seamless and successful journey.

Detailed Planning

After receiving the deposit and outlining project goals, we plan every detail for the shoot meticulously. In this essential pre-production phase, we handle creative direction, concept development, resource procurement, and logistics coordination—all designed to minimize risks. This careful planning ensures a smooth shoot day with minimal concerns.

Logistics Approach

To emphasize structured planning and consistency, we coordinate closely with FoodPanda to establish a streamlined workflow that manages product flow and maintains uniform lighting across sessions. This efficient framework enables both teams to work effectively, ensuring cohesive visuals while allowing everyone to focus on their core expertise.

Mood Board

A moodboard captures the overall aesthetic and tone before the shoot. It features inspiration images, color palettes, lighting examples, and mood sketches that evoke a feeling. This visual guide ensures a shared creative vision, streamlines decisions, and sets the stage for the final imagery.

COLOR PALETTE

Concept Board

A concept board defines the project’s structure by aligning vision with practical execution. It includes detailed references for lighting, composition, styling, and brand aesthetics, offering clear guidance for the team. This approach minimizes guesswork and keeps the creative process focused for a cohesive final result.

Before Shoot

Thorough preparation is key to a smooth, efficient photoshoot. By addressing essential tasks in advance, we reduce uncertainties, anticipate challenges, and ensure everyone is aligned. This groundwork lets us focus fully on our core responsibilities on the day of the shoot.

1. Site Recce

If outdoor photography is involved, we conduct a site recce to assess the location. We document key details—lighting conditions, environmental factors, and space constraints—to plan the shoot strategically and ensure a smooth day.

2. Procurement

Depending on the project’s needs, we bring in professional creatives such as set stylists, make-up artists, or talent. We also secure the necessary support staff, including assistants and technicians, to manage all resources expertly.

3. Run Down

Once we have the details, we plan the shoot day thoroughly. A detailed schedule aligns everyone involved, manages time effectively, and ensures clear communication and accountability throughout the process.

4. Pre-Lighting

For complex projects, we arrive a day early to set up and test the lighting rigorously. This careful pre-lighting process—with multiple adjustments—enhances efficiency and effectiveness when the actual shoot begins.

Execution

3. Execution

SECTION THREE

We bring your vision to life with precision, ensuring clear communication and alignment throughout the shooting process.

Shoot Day

This is where all our preparation comes to life. Given the technical demands of product photography, we typically work in a controlled studio equipped with professional lighting and gear. We recommend having a key decision-maker on-site to approve shots and ensure your vision is met.

1. Approach

Before anything else, we analyze your product’s key features to determine how best to showcase them in a two-dimensional space. By asking, “What are we trying to emulate?”, we align with your brand’s vision, ensuring each shot remains true to its identity and market positioning.

2. Lighting

Lighting forms the foundation of high-quality product photography, defining depth, texture, and mood. It’s one of the most challenging aspects, requiring a thorough understanding of how light interacts with different surfaces, materials, and angles to produce a visually compelling, polished final image.

3. Styling

In still photography, every element of composition must be intentional. Styling takes time, demanding precise adjustments to achieve visual balance, uphold brand consistency, and capture your product’s appeal in a single frame.

Post-Production

4. Post-Production

SECTION FOUR

Images are refined through retouching and feedback, ensuring they adhere to the creative vision and meet project goals.

Image Retouching

After the shoot, each image undergoes a careful retouching phase to prepare for final delivery. During this stage, we provide up to two rounds of reviews, welcoming constructive, actionable feedback to shape the images in line with your vision. This approach helps produce a polished, cohesive final outcome.

Catalogue Shots - Packaging

CONCEPT ONE

REFERENCE ONE

REFERENCE ONE

REFERENCE ONE

Catalogue Shots - Plated

CONCEPT ONE

REFERENCE ONE

REFERENCE ONE

REFERENCE ONE

Catalogue Shots - Thumbnail

CONCEPT ONE

REFERENCE ONE

REFERENCE ONE

REFERENCE ONE

Delivery

5. Delivery

SECTION FIVE

Final images are securely delivered upon balance payment, and client feedback is highly valued to enhance future services.

Final Files

Once you’re satisfied with the shots, we’ll send the full-resolution files via a secure download link upon receiving the balance payment. Afterwards, we’ll contact you for valuable feedback, which helps us refine our services and ensure you continually receive the best from us. Your insights help us evolve and maintain our standard of excellence.