Tesla Cybertruck Studio Car Shoot
CASE STUDY
Overview
This project was a collaboration between Tesla, Aperture, and Singapore’s local creatives. It was structured around a rigorous five-day sprint that included product photography, commercial filming, and a two-day exclusive Tesla showcase. The main challenge was coordinating manpower and resources within the Cybertruck’s fixed schedule, and the result is a series of visuals that highlight innovation, sustainability, and Singaporean creativity.
GENRE:
TIMELINE:
CLIENT POC:
Vehicle
~ 10 Weeks
Lionel Heng
1. Discovery
SECTION ONE
We thoroughly assess your needs first, proceeding only if we’re the right fit—otherwise, we’ll refer you to trusted partners.
Initial Discussion
We start with an initial meeting to understand your needs and project requirements. Respecting your time, we assess if we’re the right fit—if not, we’ll connect you with trusted partners. Once confirmed, we delve into your project’s details, outlining goals and guiding you through every step.
About Client
Tesla is a pioneering automotive brand transforming transportation through electric vehicles and sustainable energy solutions. Renowned for its cutting-edge technology, sleek design, and exceptional performance, Tesla continually pushes boundaries—accelerating the world's shift toward sustainability and earning recognition as a visionary leader in environmental responsibility.
Challenge
The photoshoot posed significant challenges throughout. We coordinated around 40 professionals under Minto Studios' management, and capturing the vehicle's unique design required precise lighting with up to 30 individual lights. Additionally, a strict timeline meant promptly securing all department heads and crew to adhere to the fixed schedule.
Deliverables
1x
Key Visual
1x
Video Ad (Partnered)
2. Collaborators
SECTION TWO
Meet the talented minds behind the project—dedicated professionals who brought vision, creativity, and expertise together to make it a success.
The Team
This project united innovators from diverse fields—automotive, lighting, creative direction, set design, and beyond—highlighting how collaboration sparks fresh possibilities. By blending talents, resources, and passion, the team delivered a striking result that underscores the power of synergy across multiple industries.
( CLICK THE LOGO OR PROFILE IMAGE TO VISIT THEIR WEBSITE OR LINKEDIN )
Minto Studios
Project Coordinator / Executive Producer
Minto Studios is a boutique media production house in Singapore with extensive experience managing multi-faceted projects. In this Tesla project, they coordinated diverse parties and oversaw every detail to ensure smooth execution. Their leadership united the team and made the project possible.
Lionel Heng
Founder
Tesla
Cybertruck Automotive Partner
Tesla is a pioneering automotive brand renowned for its innovation in electric vehicles. In this project, they provided the Cybertruck and secured clearance for its use in Singapore, allowing the vehicle to be prominently featured and recognized for its unique design and engineering excellence.
Kazuki Lim
Leads Gen Specialist
Aputure
Lighting & Technician Support Partner
Aputure is a global leader in lighting solutions. In this project, they supplied both the lighting equipment and crew, providing skilled technicians to meet complex lighting needs. A standout element was their 20ft x 20ft Infinimat overhead softbox, which is the only available piece in South East Asia.
Kelly Yuen
Regional Manager
Shooting Gallery Asia
Studio Space Partner
The Shooting Gallery Asia is Singapore’s top creative studio, celebrated for its award-winning visual storytelling and industry accolades. In this project, they provided the studio space and essential logistics support, empowering the team with complete creative freedom to deliver outstanding results.
David Chan
Executive Producer
LYX Studio
Lead Photographer
LYX STUDIO, a commercial product photography specialist, led the creative concept and directed the photography for this project. As the primary photographer, they collaborated closely with Aputure to craft the key visual, ensuring the Cybertruck was captured with precision.
Dylan Wong
Founder
Vance Boo
Lead Videographer
Vance Boo is a seasoned commercial director based in Singapore, renowned for his creative storytelling in video production. He led the videography concept development for this project, coordinating a large crew to execute his vision and overseeing the video production through to its successful completion.
Vance Boo
Director
Fraction Design
Built Set Stylist
Fraction Design is a boutique exhibition design company known for innovative, sustainable cardboard booth designs. In this project, they built reflective silver cardboard tree props—some taller than a person—that subtly evoke Singapore’s lush landscapes. Collaborating with HeartWork, they brought dynamic natural styling to the shots.
Celine Ng
Founder
HeartWork Design
Floral Set Stylist
HeartWork Design is a vibrant floral design company known for transforming spaces with innovative arrangements. In this project, they supplied a selection of silver-finished fake plants, each chosen to complement the creative concept. Collaborating with Fraction, their styled props added life and depth to the shots.
Amy & Ann
Co-Founders
MENTIONS
Unsung Heroes
We express deep gratitude to the incredible team whose contributions made this project unforgettable. Jia Ling ensured our lighting needs are met; Zi Ying worked in the shadows to maintain smooth operations; Alywin and his team provided creative lighting, with Niki managing the 20ft x 20ft Infinimat flawlessly. Ya Hui edited the video with Mark Song’s color grading producing epic results. Winnie sugarcoated with her graphic design expertise. Leslie Koh documented moments for social media. Kishin and Andrea captured behind‑the‑scenes footage. Gourmetz supplied food for everyone, and Vernon made the event showcase possible. These unsung heroes made this journey possible.
3. Pre-Production
SECTION THREE
We define your project's direction and objectives, meticulously planning every detail to ensure a seamless and successful journey.
Detailed Planning
After receiving the deposit and outlining project goals, we plan every detail for the shoot meticulously. In this essential pre-production phase, we handle creative direction, concept development, resource procurement, and logistics coordination—all designed to minimize risks. This careful planning ensures a smooth shoot day with minimal concerns.
Creative Direction
The creative direction positions Singapore as a tech-ready nation, using Tesla’s Cybertruck as a bold symbol of innovation. Paired with futuristic-themed floral elements that subtly echo Singapore’s lush landscape, this concept artfully merges cutting-edge technology with organic beauty, reflecting the country’s unwavering dedication to sustainability and its visionary outlook for an advanced, future-ready society.
Mood Board
A moodboard captures the overall aesthetic and tone before the shoot. It features inspiration images, color palettes, lighting examples, and mood sketches that evoke a feeling. This visual guide ensures a shared creative vision, streamlines decisions, and sets the stage for the final imagery.
COLOR PALETTE
Concept Board
A concept board defines the project’s structure by aligning vision with practical execution. It includes detailed references for lighting, composition, styling, and brand aesthetics, offering clear guidance for the team. This approach minimizes guesswork and keeps the creative process focused for a cohesive final result.
Mockup Render
In a project of this scale, there is zero tolerance for error. We plan every detail by creating to-scale 3D replicas of the Cybertruck and props. This mockup render process eliminates guesswork and ensures management of key resources, so all can visualize the outcome.
By Fraction Design
Holographic Finish Tree Props
0.5m x 0.7m x 0.8m
S-size Flower Structure
0.7m x 1.0m x 1.2m
M-size Flower Structure
0.8m x 1.2m x 1.5m
L-size Flower Structure
1.6m x 1.7m x 2.4m
2-Leaf Structure
1.9m x 2.1m x 2.4m
3-Leaf Structure
+
By HeartWork Design
Silver Finish Floral Props
0.8m x 0.8m x 0.6m
Monstera
0.9m x 0.9m x 0.5m
Anthurium
0.7m x 0.6m x 1.0m
Birds of Paradise
1.2m x 1.2m x 1.0m
Orchid
1.8m x 1.8m x 3.6m
Fern
+
By Tesla
Cybertruck
2.0M x 5.7M x 1.8M
=
By LYX STUDIO
Rendered Mockup Concept
Before Shoot
Thorough preparation is key to a smooth, efficient photoshoot. By addressing essential tasks in advance, we reduce uncertainties, anticipate challenges, and ensure everyone is aligned. This groundwork lets us focus fully on our core responsibilities on the day of the shoot.
1. Site Recce
If outdoor photography is involved, we conduct a site recce to assess the location. We document key details—lighting conditions, environmental factors, and space constraints—to plan the shoot strategically and ensure a smooth day.
2. Procurement
Depending on the project’s needs, we bring in professional creatives such as set stylists, make-up artists, or talent. We also secure the necessary support staff, including assistants and technicians, to manage all resources expertly.
3. Run Down
Once we have the details, we plan the shoot day thoroughly. A detailed schedule aligns everyone involved, manages time effectively, and ensures clear communication and accountability throughout the process.
4. Pre-Lighting
For complex projects, we arrive a day early to set up and test the lighting rigorously. This careful pre-lighting process—with multiple adjustments—enhances efficiency and effectiveness when the actual shoot begins.
4. Execution
SECTION FOUR
We bring your vision to life with precision, ensuring clear communication and alignment throughout the shooting process.
Shoot Day
This is where all our preparation comes to life. Given the technical demands of product photography, we typically work in a controlled studio equipped with professional lighting and gear. We recommend having a key decision-maker on-site to approve shots and ensure your vision is met.
1. Approach
Before anything else, we analyze your product’s key features to determine how best to showcase them in a two-dimensional space. By asking, “What are we trying to emulate?”, we align with your brand’s vision, ensuring each shot remains true to its identity and market positioning.
2. Lighting
Lighting forms the foundation of high-quality product photography, defining depth, texture, and mood. It’s one of the most challenging aspects, requiring a thorough understanding of how light interacts with different surfaces, materials, and angles to produce a visually compelling, polished final image.
3. Styling
In still photography, every element of composition must be intentional. Styling takes time, demanding precise adjustments to achieve visual balance, uphold brand consistency, and capture your product’s appeal in a single frame.
Behind-The-Scenes
The left-hand-drive Cybertruck isn’t street legal, transport has to be arranged.
The only 20 × 20 ft Aputure Infinimat softbox in Southeast Asia.
Holographic, silver-finished props hand-crafted by Fraction and HeartWork.
Vance Boo concentrating on making sure the videography vision is well executed.
It takes a village to produce exceptional creative work.
The video crew capturing the Cybertruck’s stunning light show.
Close-up shots of silver-finished plants by HeartWork.
Attendees captivated by the Cybertruck’s vibrant light show during the event.
5. Post-Production
SECTION FIVE
Images are refined through retouching and feedback, ensuring they adhere to the creative vision and meet project goals.
Image Retouching
After the shoot, each image undergoes a careful retouching phase to prepare for final delivery. During this stage, we provide up to two rounds of reviews, welcoming constructive, actionable feedback to shape the images in line with your vision. This approach helps produce a polished, cohesive final outcome.
Stylized Commercial - Key Visual
CONCEPT ONE
BEFORE / AFTER
RETOUCHING TIMELAPSE
6. Delivery
SECTION SIX
Final images are securely delivered upon balance payment, and client feedback is highly valued to enhance future services.
Final Files
Once you’re satisfied with the shots, we’ll send the full-resolution files via a secure download link upon receiving the balance payment. Afterwards, we’ll contact you for valuable feedback, which helps us refine our services and ensure you continually receive the best from us. Your insights help us evolve and maintain our standard of excellence.
Key Visual
RESULTS
Video Ad (Partnered)
RESULTS
