REFERENCES


Stylized Commercial - Key Visual

IDEATION


The Cybertruck stands as an innovation symbol in a futuristic set with vibrant purple and pink hues. Holographic, silver-finished props subtly evoke Singapore’s tech-ready spirit and nod to Gardens by the Bay, giving the vehicle heroic focus.

  • Aputure’s 20×20 ft Infinimat softbox wraps the scene in layered purple and pink tones, setting the mood with a rich, futuristic glow. See reference [1].

  • Holographic tree props absorb and reflect vibrant lighting, bouncing color across the set to enhance depth and visual energy. See reference [2].

  • Silver-painted floral props, paired with holographic trees, add texture and complexity—echoing the layered, slightly chaotic beauty of futuristic dystopian worlds. See reference [3].

  • The props subtly reference Gardens by the Bay, without directly replicating the Supertrees—avoiding a literal interpretation while still grounding the scene in Singapore. See reference [4].

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Concept - 2