REFERENCES
Product Launch KV - Ease & Peace
IDEATION
Ease & Peace is a prebiotic treatment mist that soothes sensitive skin by reducing redness, irritation, and itch while rebalancing the skin’s microbiome. The goal is to present this product as a reliable and effective solution while hinting consumers of its soothing properties.
The mist emerging from the product immediately conveys its application and function at first glance. See reference [1].
The product will be positioned leaning over the edge of a podium, standing tall in a commanding stance—symbolizing its confidence in delivering skincare solutions. See reference [2].
To embody Two Lips' intimate brand identity and the product’s soothing properties, a rich and smooth gradient is incorporated in the background. See reference [3].
The mist should be captured as a strong, consistent spray, reinforcing the product’s reliability and effectiveness. See reference [4].