Pigeon Baby-Care Product Shoot
CASE STUDY
Overview
This project focuses on Pigeon’s “Build Your Own Bottle” (BYOB) campaign, inviting parents and kids to customize baby bottles with various colored parts. Inspired by an ice-cream cart concept, the campaign mirrors the fun of choosing different flavors, creating playful visuals that capture Pigeon’s family-friendly spirit—celebrating precious bonding moments, imaginative play, and creative self-expression.
GENRE:
TIMELINE:
CLIENT POC:
Elizabeth
Baby-Care
~ 5 Weeks
1. Discovery
SECTION ONE
We thoroughly assess your needs first, proceeding only if we’re the right fit—otherwise, we’ll refer you to trusted partners.
Initial Discussion
We start with an initial meeting to understand your needs and project requirements. Respecting your time, we assess if we’re the right fit—if not, we’ll connect you with trusted partners. Once confirmed, we delve into your project’s details, outlining goals and guiding you through every step.
About Client
Pigeon, also known as Pigeon Singapore, is a trusted baby care brand dedicated to supporting parents with thoughtfully designed, high-quality products. With continuous innovation, strict safety standards, and a deep understanding of parenting needs, Pigeon delivers solutions that simplify parenthood, earning its reputation as a reliable leader in infant care.
Challenge
Pigeon required vibrant visuals that showcase their products as a fun, engaging bonding experience for both parents and children. While primarily targeting adults, the images needed to captivate kids and encourage interaction. The challenge lay in complex prop styling, positioning the bottles as essential elements in playful, creative family moments.
Deliverables
2x
Hand Shots
6x
Stylized Group Shots
2. Pre-Production
SECTION TWO
We define your project's direction and objectives, meticulously planning every detail to ensure a seamless and successful journey.
Detailed Planning
After receiving the deposit and outlining project goals, we plan every detail for the shoot meticulously. In this essential pre-production phase, we handle creative direction, concept development, resource procurement, and logistics coordination—all designed to minimize risks. This careful planning ensures a smooth shoot day with minimal concerns.
Creative Direction
To position Pigeon as a friendly and approachable brand, our creative direction uses playful pastel colors and sunlit lighting to evoke the joy and energy of outdoor family fun. Tailored to appeal to both parents and children, this vibrant approach highlights engagement, creativity, and the celebration of precious family bonding moments.
Mood Board
A moodboard captures the overall aesthetic and tone before the shoot. It features inspiration images, color palettes, lighting examples, and mood sketches that evoke a feeling. This visual guide ensures a shared creative vision, streamlines decisions, and sets the stage for the final imagery.
COLOR PALETTE
Concept Board
A concept board defines the project’s structure by aligning vision with practical execution. It includes detailed references for lighting, composition, styling, and brand aesthetics, offering clear guidance for the team. This approach minimizes guesswork and keeps the creative process focused for a cohesive final result.
Before Shoot
Thorough preparation is key to a smooth, efficient photoshoot. By addressing essential tasks in advance, we reduce uncertainties, anticipate challenges, and ensure everyone is aligned. This groundwork lets us focus fully on our core responsibilities on the day of the shoot.
1. Site Recce
If outdoor photography is involved, we conduct a site recce to assess the location. We document key details—lighting conditions, environmental factors, and space constraints—to plan the shoot strategically and ensure a smooth day.
2. Procurement
Depending on the project’s needs, we bring in professional creatives such as set stylists, make-up artists, or talent. We also secure the necessary support staff, including assistants and technicians, to manage all resources expertly.
3. Run Down
Once we have the details, we plan the shoot day thoroughly. A detailed schedule aligns everyone involved, manages time effectively, and ensures clear communication and accountability throughout the process.
4. Pre-Lighting
For complex projects, we arrive a day early to set up and test the lighting rigorously. This careful pre-lighting process—with multiple adjustments—enhances efficiency and effectiveness when the actual shoot begins.
3. Execution
SECTION THREE
We bring your vision to life with precision, ensuring clear communication and alignment throughout the shooting process.
Shoot Day
This is where all our preparation comes to life. Given the technical demands of product photography, we typically work in a controlled studio equipped with professional lighting and gear. We recommend having a key decision-maker on-site to approve shots and ensure your vision is met.
1. Approach
Before anything else, we analyze your product’s key features to determine how best to showcase them in a two-dimensional space. By asking, “What are we trying to emulate?”, we align with your brand’s vision, ensuring each shot remains true to its identity and market positioning.
2. Lighting
Lighting forms the foundation of high-quality product photography, defining depth, texture, and mood. It’s one of the most challenging aspects, requiring a thorough understanding of how light interacts with different surfaces, materials, and angles to produce a visually compelling, polished final image.
3. Styling
In still photography, every element of composition must be intentional. Styling takes time, demanding precise adjustments to achieve visual balance, uphold brand consistency, and capture your product’s appeal in a single frame.
4. Post-Production
SECTION FOUR
Images are refined through retouching and feedback, ensuring they adhere to the creative vision and meet project goals.
Image Retouching
After the shoot, each image undergoes a careful retouching phase to prepare for final delivery. During this stage, we provide up to two rounds of reviews, welcoming constructive, actionable feedback to shape the images in line with your vision. This approach helps produce a polished, cohesive final outcome.
Hand Shots - Parts & Assembled
CONCEPT ONE
SHOT 1 - INDIVIDUAL PARTS WITH HANDS
SHOT 2 - ASSEMBLED BOTTLES WITH HANDS
Stylized Group - Product Group
CONCEPT TWO
SHOT 3 - PRODUCT GROUP
Stylized Group - Tea Party Set
CONCEPT THREE
SHOT 4 - TEA PARTY SET
Stylized Group - Colored Series
CONCEPT FOUR
SHOT 5 - MONOCHROME GROUP
SHOT 6 - COOL TONE GROUP
SHOT 7 - CITRUS GROUP
SHOT 8 - BUBBLEGUM GROUP
5. Delivery
SECTION FIVE
Final images are securely delivered upon balance payment, and client feedback is highly valued to enhance future services.
Final Files
Once you’re satisfied with the shots, we’ll send the full-resolution files via a secure download link upon receiving the balance payment. Afterwards, we’ll contact you for valuable feedback, which helps us refine our services and ensure you continually receive the best from us. Your insights help us evolve and maintain our standard of excellence.
Website
USE CASES
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Social
RESULTS
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Gallery
RESULTS
