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Pigeon Baby-Care Product Shoot

CASE STUDY



An assortment of colorful toy desserts, drinks, and plates arranged on a pastel pink and green split background, resembling a tea party setup.
Colorful assortment of toy food and drinks, including eggs, sandwiches, strawberries, ice cream cones, waffle, and candies, arranged on pastel-colored surfaces.

Overview

This project focuses on Pigeon’s “Build Your Own Bottle” (BYOB) campaign, inviting parents and kids to customize baby bottles with various colored parts. Inspired by an ice-cream cart concept, the campaign mirrors the fun of choosing different flavors, creating playful visuals that capture Pigeon’s family-friendly spirit, celebrating precious bonding moments, imaginative play, and creative self-expression.


GENRE:

TIMELINE:

CLIENT POC:

Elizabeth

Baby-Care

~ 5 Weeks


Discovery

1. Discovery


SECTION ONE


We thoroughly assess your needs first, proceeding only if we’re the right fit. Otherwise, we’ll refer you to trusted partners.


Initial Discussion

We start with an initial meeting to understand your needs and project requirements. Respecting your time, we assess if we’re the right fit. If not, we’ll connect you with trusted partners. Once confirmed, we delve into your project’s details, outlining goals and guiding you through every step.


About Client

Pigeon, also known as Pigeon Singapore, is a trusted baby care brand dedicated to supporting parents with thoughtfully designed, high-quality products. With continuous innovation, strict safety standards, and a deep understanding of parenting needs, Pigeon delivers solutions that simplify parenthood, earning its reputation as a reliable leader in infant care.

Challenge

Pigeon required vibrant visuals that showcase their products as a fun, engaging bonding experience for both parents and children. While primarily targeting adults, the images needed to captivate kids and encourage interaction. The challenge lay in complex prop styling, positioning the bottles as essential elements in playful, creative family moments.


Deliverables

Five children's hands holding various baby bottles and accessories against a light blue background.

2x

Hand Shots

Array of colorful toy food and drink accessories including donuts, ice cream, strawberries, and various bottles and containers on a pink and green background.

6x

Stylized Group Shots

Pre-Production

2. Pre-Production


SECTION TWO


We define your project's direction and objectives, meticulously planning every detail to ensure a seamless and successful journey.


Detailed Planning

After receiving the deposit and outlining project goals, we plan every detail for the shoot meticulously. In this essential pre-production phase, we handle creative direction, concept development, resource procurement, and logistics coordination, all designed to minimize risks. This careful planning ensures a smooth shoot day with minimal concerns.


Word cloud with words like 'Engaging', 'Friendly', 'Pastel', 'Whimsical', 'Pure', 'Joyful', and 'Creative' in various sizes and shades of gray.

Creative Direction

To position Pigeon as a friendly and approachable brand, our creative direction uses playful pastel colors and sunlit lighting to evoke the joy and energy of outdoor family fun. Tailored to appeal to both parents and children, this vibrant approach highlights engagement, creativity, and the celebration of precious family bonding moments.


Mood Board

A moodboard captures the overall aesthetic and tone before the shoot. It features inspiration images, color palettes, lighting examples, and mood sketches that evoke a feeling. This visual guide ensures a shared creative vision, streamlines decisions, and sets the stage for the final imagery.


COLOR PALETTE


A blank, white squared card with rounded edges and a dark border.
A light blue square with a darker blue border and rounded corners.
Light pink square with rounded corners and a slight shadow.
A pale green, rounded corner square or button with no other visible details.
Yellow sticky note on a white background.

A pink bottle labeled 'Bloom' with a packet of high energy pre-workout supplement being poured into it, on a white bathroom counter with a pink tiled wall in the background.
Several health and wellness products including a collagen cream packet, green superfood powder in a jar, a green drink, a layered iced tea, and a small bowl of green powder on a wooden spoon, arranged on a white surface with a pastel green background.
A breakfast table with green and white tableware, including apples, grapes, bread, sliced bread, a slice of cake, kiwi, a green drink, and packaged snacks.
Assorted bottles of Wonder Lab supplements on pastel display platforms with various spices and ingredients around them, set against a pastel background.
Seven cans of Olipop sparkling tonic arranged on light blue risers with a pastel blue background. The flavors include Strawberry Vanilla, Vintage Cola, Ginger Lemon, Orange Squeeze, Classic Grape, Cherry Vanilla, and Classic Root Beer.
A mini breakfast setup with a breakfast sandwich, salad, a fried egg in a small appliance, a fig, and a bowl of cereal on a pink table with a green and white checkered cloth, and a glass vase with flowers in the background.
A can of La Croix lemon-flavored sparkling water with a pink and white striped straw, surrounded by lemon slices, lemon wedges, and a green leaf, all set against a yellow background with yellow platforms.
Colorful wireless earbuds and charging cases on pink and white platforms against a pink and white backdrop.

Concept Board

A concept board defines the project’s structure by aligning vision with practical execution. It includes detailed references for lighting, composition, styling, and brand aesthetics, offering clear guidance for the team. This approach minimizes guesswork and keeps the creative process focused for a cohesive final result.


Before Shoot

Thorough preparation is key to a smooth, efficient photoshoot. By addressing essential tasks in advance, we reduce uncertainties, anticipate challenges, and ensure everyone is aligned. This groundwork lets us focus fully on our core responsibilities on the day of the shoot.

1. Site Recce

If outdoor photography is involved, we conduct a site recce to assess the location. We document key details: lighting conditions, environmental factors, and space constraints to plan the shoot strategically and ensure a smooth day.

2. Procurement

Depending on the project’s needs, we bring in professional creatives such as set stylists, make-up artists, or talent. We also secure the necessary support staff, including assistants and technicians, to manage all resources expertly.

3. Run Down

Once we have the details, we plan the shoot day thoroughly. A detailed schedule aligns everyone involved, manages time effectively, and ensures clear communication and accountability throughout the process.

4. Pre-Lighting

For complex projects, we arrive a day early to set up and test the lighting rigorously. This careful pre-lighting process with multiple adjustments enhances efficiency and effectiveness when the actual shoot begins.


Execution

3. Execution


SECTION THREE


We bring your vision to life with precision, ensuring clear communication and alignment throughout the shooting process.


Shoot Day

This is where all our preparation comes to life. Given the technical demands of product photography, we typically work in a controlled studio equipped with professional lighting and gear. We recommend having a key decision-maker on-site to approve shots and ensure your vision is met.


1. Approach

Before anything else, we analyze your product’s key features to determine how best to showcase them in a two-dimensional space. By asking, “What are we trying to emulate?”, we align with your brand’s vision, ensuring each shot remains true to its identity and market positioning.

Young man wearing glasses, sitting and looking at a camera with a large telephoto lens, in a room with shelves of equipment.
A person holding a yellow tape roll with outstretched arm in a room with blue wall and wooden floor.

2. Lighting

Lighting forms the foundation of high-quality product photography, defining depth, texture, and mood. It’s one of the most challenging aspects, requiring a thorough understanding of how light interacts with different surfaces, materials, and angles to produce a visually compelling, polished final image.

Display of various ice cream-themed objects, including ice cream cone figurines, a popsicle, a milk shaker, and a cookie-shaped item on a white table.
Two men setting up a pink backdrop in a room with bookshelves and various bottles on a table.

3. Styling

In still photography, every element of composition must be intentional. Styling takes time, demanding precise adjustments to achieve visual balance, uphold brand consistency, and capture your product’s appeal in a single frame.

Woman with long black hair and black top decorating a cake at a party table.
Person serving sliced lemon and other desserts on a table with salads and additional food items.

Post-Production

4. Post-Production


SECTION FOUR


Images are refined through retouching and feedback, ensuring they adhere to the creative vision and meet project goals.


Image Retouching

After the shoot, each image undergoes a careful retouching phase to prepare for final delivery. During this stage, we provide up to two rounds of reviews, welcoming constructive, actionable feedback to shape the images in line with your vision. This approach helps produce a polished, cohesive final outcome.

Hand Shots - Parts & Assembled


CONCEPT ONE



SHOT 1 - INDIVIDUAL PARTS WITH HANDS

Multiple hands holding baby items including a pacifier, a baby bottle, a bottle ring, a teething ring, and a baby jar on a light blue background.
Children's hands holding baby bottles, bottle caps, and a baby bottle with a cartoon design, against a light blue background.

SHOT 2 - ASSEMBLED BOTTLES WITH HANDS

Three different colorful baby bottles with pastel caps held by hands against a light blue background.
Three children's hands holding colorful baby bottles with cartoon designs against a blue background.

Stylized Group - Product Group


CONCEPT TWO



SHOT 3 - PRODUCT GROUP

A collection of baby bottles and sippy cups in pastel colors, displayed on white platforms against a pink background.
Various baby bottles and caps in pastel colors arranged on white platforms against a pink background.

Stylized Group - Tea Party Set


CONCEPT THREE



SHOT 4 - TEA PARTY SET

Assorted colorful miniature plastic desserts and food toys on pastel-colored table mats.
Colorful assortment of toy pretend foods and beverages arranged on pastel pink and green surfaces. Includes desserts like donuts, waffles, marshmallows, and candies, as well as toy bottles, jars, and fruit slices, all designed for children's play.

Stylized Group - Colored Series


CONCEPT FOUR



SHOT 5 - MONOCHROME GROUP

Collection of baby bottles, toy ice cream, and toy food replicas on a white surface with a beige background.
Collection of baby bottles, a popsicle toy, and plush ice cream toy on a white surface with a beige wall background.

SHOT 6 - COOL TONE GROUP

Stacked pastel-colored baby bottles, two ice cream-shaped toys, and a parfait glass with layers of blueberries, cereal, and yogurt on a white surface with a light blue background.
Stacked colorful baby bottles, a glass of yogurt with blueberries and cereal, ice cream-shaped toy, and toy spatulas on a white table with a blue background.

SHOT 7 - CITRUS GROUP

Two baby bottles with pastel-colored caps and illustrations, pineapples and lemons, and bamboo stands on a light yellow background.
Two baby bottles with colorful caps and playful designs on stands, surrounded by slices of lemon and pineapple, on a yellow background.

SHOT 8 - BUBBLEGUM GROUP

Two baby bottles with pastel-colored caps and designs, a glass of pink candies, a small ice cream cone, and a set of plastic teething rings and utensils on a pink and blue background.
Pink and white baby bottles, a container of pink candies, a small ice cream cone with pink and yellow ice cream, and colorful pacifiers on a pink table with a pastel blue background.
Delivery

5. Delivery


SECTION FIVE


Final images are securely delivered upon balance payment, and client feedback is highly valued to enhance future services.


Final Files

Once you’re satisfied with the shots, we’ll send the full-resolution files via a secure download link upon receiving the balance payment. Afterwards, we’ll contact you for valuable feedback, which helps us refine our services and ensure you continually receive the best from us. Your insights help us evolve and maintain our standard of excellence.

Website


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RESULTS





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Gallery


RESULTS



Feedback

Generic user profile icon with a silhouette of a person on a grey background

Elizabeth Lim

Senior Brand Marketing Executive of Pigeon

‘’We are satisfied with the photo outcome as it's more than we expected. Dylan is very professional and dedicated, putting in the extra effort and time to help us achieve the results we wanted for the photos.’’


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