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Two Lips Skincare Product Shoot


CASE STUDY


Overview

The project focused on creating hero banners, group images for packaging, and catalogue visuals for their online shop. With a vision to position themselves as a luxury skincare brand, the challenge was to elevate the simplicity of their product designs to reflect elegance and premium quality. The goal was to enhance their brand identity and support their refreshed digital presence.


GENRE:

Skincare

TIMELINE:

~ 7 Weeks

CLIENT POC:

Sherry Pek


Discovery

1. Discovery


SECTION ONE


We thoroughly assess your needs first, proceeding only if we’re the right fit. Otherwise, we’ll refer you to trusted partners.


Initial Discussion

We start with an initial meeting to understand your needs and project requirements. Respecting your time, we assess if we’re the right fit. If not, we’ll connect you with trusted partners. Once confirmed, we delve into your project’s details, outlining goals and guiding you through every step.


About Client

Two Lips is Singapore’s pioneering vulva-care brand that redefines feminine wellness through innovative products and in-depth education. Backed by clinically proven formulas and a steadfast commitment to inclusivity, we empower individuals to embrace self-love and confidence, earning our reputation as a trusted leader in intimate care.

Challenge

Two Lips needed high-quality visuals to build credibility as a luxury skincare brand with minimalist packaging. With products sharing similar shapes and features, creating distinctive images was a challenge. The goal was to craft luxurious, engaging visuals that embodied intimacy, elegance, and self-care for their discerning audience.


Deliverables

A pink spray bottle labeled 'Two Lips Ease & Peace Prebiotic Treatment Mist' releasing mist, with a brown background and shadowed white surface.

2x

Product Launch Shots

Pink tube of Two Lips Scrub with a white background.

17x

Catalogue Shots

Collection of skincare products from Two Lips, including sunscreen, jelly scrub, prebiotic body balm, and sleepover moisturizer, arranged on a brown surface with rocks.

11x

Stylized Group Shots

Pre-Production

2. Pre-Production


SECTION TWO


We define your project's direction and objectives, meticulously planning every detail to ensure a seamless and successful journey.


Detailed Planning

After receiving your deposit and outlining project goals, we plan every detail for the shoot meticulously. In this essential pre-production phase, we handle creative direction, concept development, resource procurement, and logistics coordination, all designed to minimize risks. This careful planning ensures a smooth shoot day with minimal concerns.


A word cloud featuring words related to body positivity and self-love, including 'Empowering,' 'Body-Positive,' 'Nude,' 'Playful,' 'Sophisticated,' 'Intimate,' and 'Luxury,' with various font sizes and colors.

Creative Direction

To position Two Lips as a premium brand, our creative direction employed rich nude tones, playful styling, and dynamic lighting to elevate the simplicity of the products. Tailored for women in their 20s to 40s, the approach emphasized intimacy, self-care, and elegance, perfectly aligning with the brand’s body-positive, luxury-focused identity.


Mood Board

A moodboard captures the overall aesthetic and tone before the shoot. It features inspiration images, color palettes, lighting examples, and mood sketches that evoke a feeling. This visual guide ensures a shared creative vision, streamlines decisions, and sets the stage for the final imagery.


COLOR PALETTE


A solid peach-colored square with rounded corners.
A blank white square with rounded corners and a black top edge.
A blank, light beige square with rounded corners.
A close-up image of a square-shaped, brown object with rounded corners.
A dark, rounded square with a glossy finish.

A decorative sculpture of a woman’s bust on a cylindrical speaker, placed on a piece of wood, with dried wheat stalks in front, against a warm, softly lit background.
Three intricately presented desserts in glass cups on wooden stands with one hand sifting powdered topping over the middle dessert, decorated with fruit and chocolate pieces.
A cosmetic product bottle labeled 'Sulwhasoo' placed on a wooden block, with a dried leaf and a curved wooden display in the background, against a brown backdrop. The image has minimal text in Vietnamese and English.
A bottle of Calvados apple brandy placed on a tall, uneven wooden structure, with a black circular frame behind it, set against a warm background.
White vase with dried twigs, a small rock, and a toothbrush on a white tray, with soft lighting and a pinkish background.
A Gucci Bloom perfume bottle placed on a beige rock with two transparent circular decorations and a pink background with soft lighting.
Close-up of a glass pipette with a liquid drop forming at the tip, against a brown background.
A white tube of COSA hand cream labeled 'Cosmic Speculation' placed on a brown surface with a small white cap nearby, against a neutral background.

Concept Board

A concept board defines the project’s structure by aligning vision with practical execution. It includes detailed references for lighting, composition, styling, and brand aesthetics, offering clear guidance for the team. This approach minimizes guesswork and keeps the creative process focused for a cohesive final result.


Before Shoot

Thorough preparation is key to a smooth, efficient photoshoot. By addressing essential tasks in advance, we reduce uncertainties, anticipate challenges, and ensure everyone is aligned. This groundwork lets us focus fully on our core responsibilities on the day of the shoot.

1. Site Recce

If outdoor photography is involved, we conduct a site recce to assess the location. We document key details: lighting conditions, environmental factors, and space constraints to plan the shoot strategically and ensure a smooth day.

2. Procurement

Depending on the project’s needs, we bring in professional creatives such as set stylists, make-up artists, or talent. We also secure the necessary support staff, including assistants and technicians, to manage all resources expertly.

3. Run Down

Once we have the details, we plan the shoot day thoroughly. A detailed schedule aligns everyone involved, manages time effectively, and ensures clear communication and accountability throughout the process.

4. Pre-Lighting

For complex projects, we arrive a day early to set up and test the lighting rigorously. This careful pre-lighting process with multiple adjustments enhances efficiency and effectiveness when the actual shoot begins.


Execution

3. Execution


SECTION THREE


We bring your vision to life with precision, ensuring clear communication and alignment throughout the shooting process.


Shoot Day

This is where all our preparation comes to life. Given the technical demands of product photography, we typically work in a controlled studio equipped with professional lighting and gear. We recommend having a key decision-maker on-site to approve shots and ensure your vision is met.


1. Approach

Before anything else, we analyze your product’s key features to determine how best to showcase them in a two-dimensional space. By asking, “What are we trying to emulate?”, we align with your brand’s vision, ensuring each shot remains true to its identity and market positioning.

A hand with black nail polish holding a white rectangular device labeled "TWO LIPS" and "EASE & PEACE" over a white surface, against a brownish background.
A person holding a small perfume spray bottle with their right hand, resting on a white surface, in a room with a wall lamp casting light and a modern ceiling fixture.

2. Lighting

Lighting forms the foundation of high-quality product photography, defining depth, texture, and mood. It’s one of the most challenging aspects, requiring a thorough understanding of how light interacts with different surfaces, materials, and angles to produce a visually compelling, polished final image.

Indoor potted palm plant illuminated by a ceiling light, placed on a wooden stand inside a modern building.
Camera viewfinder displaying three white skincare or cosmetic tubes, a small round object, and a pair of sunglasses against a neutral background.

3. Styling

In still photography, every element of composition must be intentional. Styling takes time, demanding precise adjustments to achieve visual balance, uphold brand consistency, and capture your product’s appeal in a single frame.

Collection of beige skincare or beauty product packages, including tubes, bottles, and boxes, labeled with product names and branding, laid out on a flat surface.
Several beige boxes of perfume or cologne with minimalist design, each labeled with the scent name and size, scattered on a dark surface with sunlight casting shadows.

Post-Production

4. Post-Production


SECTION FOUR


Images are refined through retouching and feedback, ensuring they adhere to the creative vision and meet project goals.


Image Retouching

After the shoot, each image undergoes a careful retouching phase to prepare for final delivery. During this stage, we provide up to two rounds of reviews, welcoming constructive, actionable feedback to shape the images in line with your vision. This approach helps produce a polished, cohesive final outcome.

Product Launch KV - Ease & Peace


CONCEPT ONE



RETOUCHING TIMELAPSE

A spray bottle labeled 'Two Lips' resting on a white surface with a brown background.

BEFORE / AFTER

A spray mist labeled 'Ease & Peace' with the words 'Two Lips' on it, releasing a fine spray of mist into the air against a dark background.
A mist spray bottle labeled 'TWO LIPS' with 'EASE & PEACE' printed below, releasing a fine spray of powder or mist into the air against a dark background.

Stylized Group - Prebiotic Kits


CONCEPT TWO



RETOUCHING TIMELAPSE

Collection of skincare products arranged with rocks on a brown surface against a brown background, including tubes and bottles with minimalist design.

BEFORE / AFTER

A collection of skincare products labeled with the brand name "TWO LIPS," arranged on rocks and a brown surface, with a brown background.
Collection of skincare products in beige packaging, labeled with various names, arranged with rocks on a brown background.

Stylized Group - Skincare Solution


CONCEPT THREE



RETOUCHING TIMELAPSE

Arrangement of skincare products including creams, serums, and tubes on a surface with dramatic lighting and shadows.

BEFORE / AFTER

Collection of skincare and cosmetic products from the brand Two Lips, arranged on a white surface with natural shadowing.
Assorted skincare products from the brand Two Lips arranged on a surface with a shadowed background.

Stylized Group - Generic


CONCEPT FOUR



RETOUCHING TIMELAPSE

Assorted skincare products from the brand Two Lips, arranged on a white surface, including tubes, bottles, and boxes in a beige color scheme with minimalistic design.

BEFORE / AFTER

Collection of skin care products from Two Lips brand, including cleanser, serum, rinse, and treatment mist, arranged on a white surface.
Collection of skincare products from the brand Two Lips, arranged on a white background, including a rinse, a serum, a moisturizer, and a prebiotic treatment mist, with some packaging and boxes visible.

Catalogue Shots - All Products


CONCEPT FIVE



RETOUCHING TIMELAPSE

A soft pink tube of Two Lips Rinse Gentle Prebiotic Cleanser standing upright on a white surface with a plain, light gray background.

BEFORE / AFTER

A pink tube of Two Lips Rinse gentle prebiotic cleanser stands upright on a white surface with a gray background.
Light pink tube of Two Lips Rinse Gentle Prebiotic Cleanser on a white background.
Delivery

5. Delivery


SECTION FIVE


Final images are securely delivered upon balance payment, and client feedback is highly valued to enhance future services.


Final Files

Once you’re satisfied with the shots, we’ll send the full-resolution files via a secure download link upon receiving the balance payment. Afterwards, we’ll contact you for valuable feedback, which helps us refine our services and ensure you continually receive the best from us. Your insights help us evolve and maintain our standard of excellence.

Website


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Gallery


RESULTS



Feedback

A woman with long brown hair near a large window overlooking a city skyline at night with illuminated buildings and a river.

Sherry Pek

Marketing Executive of Two Lips

‘’Dylan puts in a lot of effort into his work and was dedicated to ensure that we were happy with the outcome. He is very professional and pleasant to work with.‘’


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